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Bachelor of Mass Communication - Admission Through Bihar Student Credit Card Scheme

A total of 60 colleges provide this course across different locations.

Bachelor of Mass Communication

A Bachelor of Mass Communication is an undergraduate program designed to equip students with comprehensive knowledge and skills in various facets of mass media and communication. This degree prepares individuals for diverse roles in journalism, advertising, public relations, broadcasting, and digital media. Key Features: ? Duration: Typically spans 3 to 4 years, depending on the institution and country. ? Eligibility: Generally requires completion of higher secondary education (10+2) with proficiency in the language of instruction. Some institutions may have additional entrance examinations or criteria. ? Curriculum: The program encompasses a wide range of subjects, including: Journalism and News Reporting, Advertising Principles, Public Relations Strategies, Media Laws and Ethics, Broadcasting Techniques, Digital Media and Communication, Photography and Visual Communication, & Film Studies ? Practical training, internships, and projects are integral components, providing hands-on experience in real-world media settings. Career Opportunities: Graduates can pursue various roles, such as: ? Journalist: Reporting and writing news for print, broadcast, or online media. ? Public Relations Officer: Managing communication between organizations and their publics. ? Advertising Executive: Creating and managing advertising campaigns. ? Broadcast Producer: Overseeing production of radio or television programs. ? Digital Content Creator: Developing content for online platforms and social media. This degree also provides a strong foundation for further studies in specialized areas of mass communication and media studies. Pursuing a Bachelor of Mass Communication is ideal for individuals passionate about media, storytelling, and effective communication, offering diverse career paths in the ever-evolving media landscape.

Course Instructors

  • Educational Qualification: Completion of higher secondary education (10+2) from a recognized board in any stream.
  • Minimum Marks: An aggregate score of at least 50% in the qualifying examination; however, this percentage may vary depending on the institution.
  • Entrance Examination: Some institutions may require candidates to qualify in entrance exams such as the IP University Common Entrance Test (IPU CET) or the Manipal Entrance Test (MET).

Course Curriculum

Semester Subjects
Semester 1
  • Political Science
  • Basic Sociology
  • Foundation of Photography
  • Introduction to Theatre
  • History of Indian Cinema
  • Essentials of Marketing Management
  • Introduction to Aesthetics and Visual Communication
Semester 2
  • Design Tools-I
  • Introduction to Journalism
  • Introduction to Audio-Visual Communication
  • Mass Communication Theories and Practices
  • Business and Managerial Communication
  • Language, Culture & Communication
  • Introduction to Advertising
  • Introduction to Public Relations
Semester 3
  • Post Production
  • News Reporting and Editing
  • Introduction to Camera and Lighting
  • Introduction to Audiography and Music
  • Research Methodology
  • Creative Writing
  • Fundamentals of Media
  • Emotional Intelligence at Workplace
Semester 4
  • Introduction to Television News
  • Fundamentals of Feature Writing
  • Digital Marketing
  • Retail Marketing
  • Management Perspective in Media and Communication Businesses
  • Consumer Behaviour and Insights
  • Introduction to Audiography and Music
  • Introduction to Camera and Lighting
Semester 5
  • Media Management
  • Advertising
  • Media Law and Ethics
  • New Media
  • Television and Production
Semester 6
  • Global Media
  • Communication Research
  • Public Relations
  • Media, Society and Culture
  • Multimedia Productions

Course Curriculum

Semester Subjects
Semester 1
  • Political Science
  • Basic Sociology
  • Foundation of Photography
  • Introduction to Theatre
  • History of Indian Cinema
  • Essentials of Marketing Management
  • Introduction to Aesthetics and Visual Communication
Semester 2
  • Design Tools-I
  • Introduction to Journalism
  • Introduction to Audio-Visual Communication
  • Mass Communication Theories and Practices
  • Business and Managerial Communication
  • Language, Culture & Communication
  • Introduction to Advertising
  • Introduction to Public Relations
Semester 3
  • Post Production
  • News Reporting and Editing
  • Introduction to Camera and Lighting
  • Introduction to Audiography and Music
  • Research Methodology
  • Creative Writing
  • Fundamentals of Media
  • Emotional Intelligence at Workplace
Semester 4
  • Introduction to Television News
  • Fundamentals of Feature Writing
  • Digital Marketing
  • Retail Marketing
  • Management Perspective in Media and Communication Businesses
  • Consumer Behaviour and Insights
  • Introduction to Audiography and Music
  • Introduction to Camera and Lighting
Semester 5
  • Media Management
  • Advertising
  • Media Law and Ethics
  • New Media
  • Television and Production
Semester 6
  • Global Media
  • Communication Research
  • Public Relations
  • Media, Society and Culture
  • Multimedia Productions
  • Educational Qualification: Completion of higher secondary education (10+2) from a recognized board in any stream.
  • Minimum Marks: An aggregate score of at least 50% in the qualifying examination; however, this percentage may vary depending on the institution.
  • Entrance Examination: Some institutions may require candidates to qualify in entrance exams such as the IP University Common Entrance Test (IPU CET) or the Manipal Entrance Test (MET).
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