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Bachelor of Mass Media - Admission Through Bihar Student Credit Card Scheme

A total of 60 colleges provide this course across different locations.

Bachelor of Mass Media

The Bachelor of Mass Media (BMM) is a three-year undergraduate program in India that focuses on various aspects of media, communication, and journalism. This course is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of mass media, encompassing print, electronic, and digital platforms. Key Highlights: ? Duration: 3 years ? Core Subjects: Introduction to Mass Communication, Journalism (Print & Broadcast), Advertising and Public Relations, Media Laws and Ethics, & Digital Media and Content Creation ? Eligibility Criteria: - Educational Qualification: Completion of 10+2 (Higher Secondary) education from a recognized board. - Minimum Marks: Some institutions may require a minimum aggregate score, often around 50% or higher. ? Admission Process: May include entrance examinations, personal interviews, and group discussions, depending on the institution's selection criteria. Career Opportunities: Graduates with a BMM degree can pursue various roles in the media and communication industry, including: ? Journalist: Reporting and writing news for print, broadcast, or online media. ? Content Writer/Editor: Creating and editing content for various media platforms. ? Public Relations Officer: Managing communication between organizations and the public. ? Advertising Executive: Developing and managing advertising campaigns. ? Digital Marketer: Promoting products or services through digital channels. The BMM program provides a solid foundation for those aspiring to build a career in the diverse and evolving field of mass media, offering both theoretical knowledge and practical skills essential for success.

Course Instructors

  • Educational Qualification: Completion of higher secondary education (10+2) from a recognized board in any stream (Arts, Science, or Commerce).
  • Minimum Marks: An aggregate score of at least 50% in the qualifying examination. Some institutions may have different requirements; for instance, Symbiosis Centre for Media & Communication requires a minimum of 50% marks for general candidates and 45% for SC/ST candidates. :contentReference[oaicite:0]{index=0}
  • Entrance Examinations: Some universities may require candidates to appear for entrance exams specifically designed for mass media programs. It's important to check the specific requirements of each institution.

Course Curriculum

Semester Subjects
Semester 1
  • Effective Communication Skills I
  • Fundamentals of Mass Communication
  • Introduction to Computers
  • Landmarks in 20th Century World History
  • Introduction to Sociology
  • Economics
Semester 2
  • Effective Communication Skills II
  • Political Concepts and the Indian Political System
  • Principles of Management
  • Introduction to Literature
  • Introduction to Psychology
  • Principles of Marketing
Semester 3
  • Introduction to Creative Writing
  • Introduction to Culture Studies
  • Introduction to Public Relations
  • Introduction to Media Studies
  • Understanding Cinema
  • Advanced Computers
Semester 4
  • Mass Media Research
  • Organizational Behavior
  • Radio and Television
  • Introduction to Advertising
  • Print Production and Photography
  • Electronic Media
Semester 5
  • Reporting
  • Editing
  • Feature and Opinion
  • Journalism and Public Opinion
  • Indian Regional Journalism
  • Newspaper and Magazine Making
Semester 6
  • Press Laws and Ethics
  • Broadcast Journalism
  • Business and Magazine Journalism
  • Internet and Issues in the Global Media
  • News Media Management
  • Contemporary Issues

Course Curriculum

Semester Subjects
Semester 1
  • Effective Communication Skills I
  • Fundamentals of Mass Communication
  • Introduction to Computers
  • Landmarks in 20th Century World History
  • Introduction to Sociology
  • Economics
Semester 2
  • Effective Communication Skills II
  • Political Concepts and the Indian Political System
  • Principles of Management
  • Introduction to Literature
  • Introduction to Psychology
  • Principles of Marketing
Semester 3
  • Introduction to Creative Writing
  • Introduction to Culture Studies
  • Introduction to Public Relations
  • Introduction to Media Studies
  • Understanding Cinema
  • Advanced Computers
Semester 4
  • Mass Media Research
  • Organizational Behavior
  • Radio and Television
  • Introduction to Advertising
  • Print Production and Photography
  • Electronic Media
Semester 5
  • Reporting
  • Editing
  • Feature and Opinion
  • Journalism and Public Opinion
  • Indian Regional Journalism
  • Newspaper and Magazine Making
Semester 6
  • Press Laws and Ethics
  • Broadcast Journalism
  • Business and Magazine Journalism
  • Internet and Issues in the Global Media
  • News Media Management
  • Contemporary Issues
  • Educational Qualification: Completion of higher secondary education (10+2) from a recognized board in any stream (Arts, Science, or Commerce).
  • Minimum Marks: An aggregate score of at least 50% in the qualifying examination. Some institutions may have different requirements; for instance, Symbiosis Centre for Media & Communication requires a minimum of 50% marks for general candidates and 45% for SC/ST candidates. :contentReference[oaicite:0]{index=0}
  • Entrance Examinations: Some universities may require candidates to appear for entrance exams specifically designed for mass media programs. It's important to check the specific requirements of each institution.
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